Get to Know Us
The people and purpose behind NewGen Ag.
We started NewGen Ag with a simple idea: to create a place where farmers could get real support from people who have lived the same challenges.
Between us, we bring more than 30 years in farming, retail, and agronomy. Chris has spent over 20 years running his own farm and working in ag retail, while Hayley adds a decade of experience in retail and agronomy.
We’ve lived the same challenges farmers face — the high stakes, the long days, and the tough decisions that come with every season. That’s why we started NewGen Ag: to offer real support, practical solutions, and service you can depend on.
For us, this is about more than business. It’s about building lasting partnerships with farmers and giving back to the communities that support us. Whether it’s local involvement, sponsorships, or partnerships, we’re proud to invest in the people and places that make agriculture thrive.
Our mission is to provide farmers with practical solutions, honest advice, and dependable service — building long-term partnerships that help every acre reach its potential.
Community Commitment
Strong farms depend on strong communities, and we’re proud to support both.
Respect
Every farmer, every acre, every conversation.
Practical Innovation
New ideas that solve real on-farm challenges.
Relationships Over Transactions
Long-term trust matters more than one-time sales.
Experience-Driven Advice
Practical insights rooted in farming, not theory.
Dependability
We show up and follow through, every time.
Chris Mannle
Owner & CEO
Hayley Senkowski
Owner & General Manager
Shayna Kryger
Retail Office Manager
Jeff Farmer
Sales Representative
Practical solutions, grounded in real experience.